ABOUT THIS PROJECT
As an e-commerce visual communication designer at Mellow, I undertook the challenge of revitalizing our outdated visual presentation.
Tasked with a complete overhaul, I embarked on a journey to transform our brand's image from start to finish. Beginning with conducting a photoshoot to capture captivating imagery, I then crafted prototypes for product listings aimed at setting us apart from competitors. Through meticulous editing and revamping of our landing page, I ensured a cohesive and visually compelling online presence.
ROLE TOOL / PLATFORM
Visual Designer Photoshop, Illustrator, After Effect, Premier Pro, Amazon A+
The results were tangible: an enhanced brand aesthetic and improved visual design that resonated with our audience, ultimately solidifying Mellow's position as a leader in the e-commerce landscape.
I enhance the lighting, adjust prop colors, and strategically place them to ensure that the product profile image stands out among competitors.
